Aspects of the image

There are many aspects of the image that can build on the sex appeal of the campaign. The most obvious one is that the woman is naked which signifies sexuality. When looking deeper into the image other things catch the eye. for example, the woman’s red lipstick and fingernails signifies desire as well as sexuality. Her open mouth is a very erotic signifier, which can also mean sexuality and submissiveness. Her skin is covered in oil and almost wet which evokes feelings of heat and passion. In order to signify arousal and vulnerability the fragrance bottle is strategically placed in her cleavage so the viewer must look at her breasts. In contrast to the woman in the ad, who’s combined field of signs can be considered sexually impure or “dirty”; the white background is a sign of purity and innocence.