Advertising critics response to Chanel No.5 perfume campaign

Nicole Kidman Ad for Chanel No. 5 Perfume

Chanel spent a ton of money for Nicole Kidman to star in its advertising campaign. A few years ago, she did a famous TV ad that cost millions, but the Australian celeb has also starred in about three or four different Chanel print ads. This is the best one.

The photography is beautiful. There is a very dark background, and most of the picture is in fact black, but the contrast is perfect. The soft lighting on her face, arm, hand, and back is sufficient.

Sexy and elegant are the two words that describe this beautiful celebrity ad. Nicole Kidman has her hair up in classic evening fashion, and she's wearing a black dress, also in the style of classic evening elegance.

Many perfume ads try too hard to be sexy and pass the threshold of moderation, ending up trashy. This ad isn't like that. Chanel is more highbrow.

Ads where the subject turns around or even turns just slightly and looks toward the camera are often effective at catching the viewers' attention. It's as if the viewer called and the subject turned around in response.

To the audience which would buy Chanel No. 5 and wear it on an elegant evening this is a very appealing advertisement. Simple. Sexy. Elegant. Classic. Chanel.

Rating: 3.0 stars

advertisingcritic.com

The response to the Chanel No.5 perfume campaign is very positive with critics referring to how beautiful, sexy and elegant Nicole Kidman looks and how the overall campaign is very classy and not trashy. This is very different to the response Tom Fords perfume campaign received.