Do companies have to use stereotypical aspirations to different genders in order to sell a product? Looking specifically at Tom Ford and Chanel No.5 perfume campaigns.

The difference between these campaigns is that Tom Ford uses very sexual images to sell his perfume which grabs all attention, especially males. These websites, images and blog posts are evidence.

http://sexinadvertising.blogspot.co.uk/2007/09/sexy-tom-ford-fragrance-ads.html 
http://cgspice.com/controversial/729-tom-ford-cologne-campaign.html




However, Chanel No.5’s perfume campaign uses love and romance to crate the same effect on buyers.

http://www.bazthegreatsite.com/chanelno5.htm